In addition to making it easier to find authentic perspectives, we’re also improving how we rank results in Search overall, with a greater focus on content with unique expertise and experience. Last year, we launched the helpful content system to show more content made for people, and less content made to attract clicks. In the coming months, we’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search.

That seems like just a step in the inevitable AI arms race.

They gonna include my perspective that Google has helped foment discord in society and has helped strip away any type of privacy we had online while attempting to turn us into mindless addicted drones that just click and buy so they can make another cent?