"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.
And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."
Some info, that’s interesting and helps balance this blatant advertisement. Tony’s was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that’s part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn’t. He started out Tony’s Chocolonely to attempt to change the chocolate industry. He’s not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they’ve lost sight of the aim: slave-free chocolate.
Wait, failed how? I didn’t know about this part.
This article is from 2015. By then it’s been 10 years since the company started, and he already left it. In the article he explains that still only 25% of the cacao used in Tony’s Chocolonely is guaranteed slave-free, let alone that they’ve had any significant impact on the industry at large. He says the situation of slave labor in cacao industry has only worsened. Tony’s has changed the message on their product “100% slave free” (which was false advertising) to something like “working together towards slave-free chocolate”, which he concludes to be meaningless marketing. It’s rather bizarre that such a message is allowed on a product that contains cacao from slave-labor…
Wow, that sucks. Thanks for sharing it. I’m going to try to look up what the current status is.
First not sure why everyone is so sure this is an ad and not just OP likes this and the message.
I’ve contemplated posting about this chocolate, I guess we can’t call out companies we like and we just all shit on everything all the time.
Second, my friend called me out for paying £3.50 for a bar of this whenever we have a chocolate and film night when Cadbury is like £1.50. When I said it’s more ethically sourced he said I don’t care about that. 😞
Cadbury in the USA is also literal shit next to tonys
I think all US chocolate is just shit tasting. I was referring to the UK (£), where it’s less shit.
Yeah but there is a very distinct difference. Cadbury tastes like fake chocolate that’s 90% sugar, Tony’s still tastes like real chocolate even if you think it’s shitty. Eat them back to back there’s a noticeable difference in chocolate. I eat European chocolate all the time and Tony’s is about as good just has a different flavor profile to it.
I’m confused as I’m pro Tony’s but your comment reads like you think I’m against it.
I’m saying it’s better than Cadburys in the UK and the USA.
I like Cadburys and I like Tony’s but like a £1.50 Cadbury bar is about the same footprint as a Tony’s bar and about half as thick.
My price was a little off.
At Sainsbury’s and Tesco right now Cadburys and Tony’s are £2.50 and £3.50 respectively; both weighing 180g.
Damn that’s just an ad. There is no escape
If they paid the farmers more they could just make regular shaped chocolate
They literally do, and their chocolate is a little more expensive because of it
But they’re not Hershey or Cadbury (whoever owns them, forget the name rn), or even close to them in size, so they can’t just fix the industry all on their own
Fuck Nestle
Oh yeah they do chocolate too
Fuck Nestlé, I try to forget they exist and buy anyone else’s shit
I’m a simple man. I see “Nestle” and my rage knows no bounds.
Cadbury (whoever owns them, forget the name rn),
Kraft, now called Mondelez
Also Mars is the largest confectionery brand
Ok, I was actually pretty sure Mondelez was the name but was too lazy to google it
And I almost said mars instead of Hershey, then mistakenly thought Hershey’s owns Mars when I know Mondelez owns Hershey and so I basically listed them twice
Don’t Lemmy right after you wake up, kids, you’ll look silly
Don’t worry, Hershey is independent (majority owned by Hershey Trust)
In 2010, Kraft bought Cadbury. Kraft then split up into Kraft (roughly: cheese for the US) and Mondelez (roughly: sweets for RoW), with Mondelez taking along with it Cadbury.
I’m not sure the last time any of these people have eaten Cadbury but it’s absilute dog shit tier chocolate now in the USA. It’s like buying Hersheys
I think that is exactly why this company was founded.
The “lonely” part of the name comes from how they’re the only player in the industry trying to do what they do.
Fait point, but it’s a statement about the industry as a whole, not their own production. Even if they were to distribute profits evenly over the entire production chain of their products (which I agree they probably don’t), the industry as a whole would still have this problem.
And miss out on this marketing opportunity? Lol don’t be ridiculous.
They cut out the white chocolate south and milk chocolate north.
I want to like this chocolate, but it’s just so bland.
I think it’s delicious.
Are you American as I find your chocolate far too sweet so perhaps you just like sugar and not chocolate.
I realise that might sound offensive but I don’t mean it that way, just curious.
Swedish. I think Marabou and Fazer taste 100x better than Tony’s, but maybe I have to give it another chance. Not like I eat chocolate that much anymore so it couldn’t hurt.
And I do love dark chocolate as well.
Are those as ethically sourced?
Doubt it, which is why I rarely eat them anymore
I don’t like chocolate that much, but if I do have it, dark all the way. The less sweet the better. I’m sure I have some limit, like 90% probably too much, but I definitely like less sweet.
Me too :) I just thought that thread was funny
Neato advertisement!
Products looks like shit.
It’s also why I no longer buy it. It’s a PITA to eat.
Unless something has changed that company is no longer on the slavery free list due to them having Callebaut making their chocolate.
Guittard is my favorite for snacking and using in baking.
I’m gonna be real here when I saw one of these bars for the first time I just assumed they were assholes and didn’t look any further into why the bar wasn’t cut in a usable way.
It literally tells you why inside the packaging.
Why the fuck would I ever read inside the packaging for a chocolate bar
Kinda hard not to see though. It has a massive font size and unless you’re just devouring the thing I don’t see how you couldn’t see it.
That said I read anything I can get my hands on when bored so 🤷
Am I the only one that thinks its ridiculous to eat an ounce of chocolate a day?
Then… Don’t?
I’m pointing out that I already thought that was a “dangerous” amount of chocolate to begin with. I don’t understand the concept of doing something unhealthy consistently but not expecting any negative consequences.
The danger of eating too much sugar is a bit different than the danger of eating too much lead.
A diverse diet reduces the chance you inadvertently poison yourself or cause disease though.
I suppose you could argue though you should just eat different chocolate brands consistently though, thats sort of like having different varieties of the same fruit or vegetable.
My understanding that a diverse diet will help you with eating sugar. But eating lead? Heavy metals accumulate in your body and fuck things up in the long term. There’s apparently no healthy dose of lead because of this.
No, but nearly everything grown in the ground has some level of toxic substances like that. This came up recently with baby food and lettuce and a bunch of other stuff.
I’m not really an expert on acceptable levels and most companies don’t have data available anyways, at least not completely, so I figure put my eggs in as many baskets and hope I don’t end up with too much of any one thing.
Maybe we should all be tested yearly for toxic metals or something.
Ah that’s what you meant. Yeah, definitely. Eat a diversity of foods and you won’t suffer from a specific food being unknowingly bad for us. There’s probably a study out there saying each and every food is bad for us. Like there’s people that vehemently preach that kale is poison.
you’re right, you need at least 7 a day to keep diabetes at bay!
I see Saddam Hussein in the bottom left there. The meme know no bounds!
They also don’t fuck over cocoa growers
The story behind this brand is kind of wild. The company was founded when a Dutch TV program found out the horrors of the chocolate industry, specifically the child slavery at the core of the cacao bean production.
Even today, there are practically no slavery free brands. Attempts to make them, like Tony’s, end up with chocolate farm owners messing with the system to pocket the higher price intended for them to hire people. There are a few attempts to make chocolate without slavery, but qhwn you buy a bar of chocolate in a store somewhere, you can be reasonably sure the company that made them profited off child slavery, even if they try their best not to.
It probably taste like shit american chocolate too. I tried Aldi’s chocolates and can’t go back.
It isn’t American, and it doesn’t taste like shit.
The founder, Teun van der Keuken, is a Dutch guy. He started this journey with sueing himself before a Dutch judge, on account of participating in slave labour (by buying chocolate in a supermarket, knowing that it’s likely produced by slave labour)
Sounds cool. I’ll give it a try. You know where I can get some? I like Aldi chocolate cause it tastes good, cheap, and doesn’t use slave labor
I know you can get it at Albert Heijn
Edit: I just learned that Aldi chocolate is sourced through Tony’s supply lines, so they should be the same level of slave-free
Hey that means it’s good chocolate. Sick
Same. I am obsessed with their peanut butter cups and the peanut and cornflake bars.