Endorsing a candidate or a party places an additional seal of approval on the actions and beliefs of that candidate/party. There’s a difference between saying “between ham or fish, I pick fish” and “I believe fish is the right choice for everyone, fish has qualities that I myself would like to emulate and believe in”.
Only Denuvo has reported that it’s better for sales, the rest of us don’t have data on that and I’m not trusting the wolf with Hen House design