Not counting music, I assume - I have a gazilion artists I love if anyone’s interested.
As for actual Content with a capital C:
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PhilosophyTube Extremely interesting, well-researched and entertaining presentation of a wide range of philosophical and sociopolitical topics. From the UK.
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Shaun Ditto, though with a different angle and a Northern accent.
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Contrapoints Ditto, but American and quite a bit more… theatrical. Quite a strong focus on gender and transgender issues; check out her video on J. K. Rowling for one of the best treatments of the topic.
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Dr. Geoff Lindsey - Linguistics and phonology stuff, deep dives into pronunciation, fascinating as fuck.
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Middle Eats Really damn good middle-eastern cooking channel, no-nonsense presentation.
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Brian Lagerstrom - Baking / cooking - good recipes, sensible treatment.
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J. Kenji López-Alt of Serious Eats fame - damn good cook, nice guy.
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Tom Bates Creator of Nigel and Marmalade. Dumb, stoopid, awesome.
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Adam Millard - The Architect of Games - video essays on gaming
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Noodle - very funny animated video essays on gaming
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Ice Cream Sandwich - stoopid funny little cartoons about dumb shit.
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Jaiden Animations Animated little essays about stuff, she must be protected at all costs. See for instance Things about Relationships I wish someone told me about.
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Tom Scott has finished up his Things You Might Not Know series, but there’s like a decade of them and they’re amazing. Little investigative videos on everything from programming to wasp farming. You need to watch all of them.
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Taylor Tries Videos on juggling. I have the hugest talent-crush.
“Americans”.
Fucking devastating.