The issue is that would at best “reset” their reputation to zero. But the state that they’d like to go back to would be similar to “nobody ever got fired for buying IBM”, which ofc only works with the existing name. And this line of thinking is what got damaged by the degrading processors (and maybe how they handle it).
Speaking of telephone booths: With their disappearance the 2001 movie “Phone Booth” also lost its location.