Eh, I think the problem is the customers just take what apple gives them
I think this is true to an extent, but my argument against it would be to point to the period where Apple resisted making large phones, while Android phones were getting bigger and bigger. (This would be approximately the era of the 5/5S) In the more wild-west product lineup of Android, it became clear that bigger screens equaled more sales, for better or for worse.
If only they had functional data backup and export on non-Android platforms…