Oh right, I was not aware of JKRs comments on funding anti-trans organisations
That’s literally the point we’ve been trying to make for years. I couldn’t care less about whatever shitty “opinions” JKR posts on her Twitter profile, that’s not what makes her problematic. JKR is problematic because she is actively funding anti-trans campaigns.
I.e. that people often don’t have deep insight into the creators of the art they are enjoying, so considering liking Harry Potter as a statement about their feelings on the author doesn’t resonate with me
Which is fair, but then the same people get offended when you try to educate them. It’s the same debate every time a new Harry Potter medium is announced. At this point, you must be living under a rock if you are a Harry Potter fan and have never heard of the controversy that surrounds JKR.
I think most people don’t know about JKR because they don’t want to know. They are afraid that when they dig deeper, they will have to let go of their favorite franchise, so they choose denial and ignorance instead. It’s hard to give people the benefit of the doubt when a topic has been discussed so many times for so many years.
The main purpose of ads isn’t to sell you a specific product immediately, their real purpose is to expose you to their brand to make the brand more familiar (and therefore more trustworthy) to you.
For example, recently, I needed a new insurance. So of course I went to the websites of the 5 insurance companies that I knew from advertising and compared their offers. Then I went to a comparison portal, which again I knew from the ads. The best offer was from a brand I didn’t know so I went with the second one which was from a well known brand. I trusted the second offer more, simply because the brand felt more familiar to me.
Here’s another story: there is this big online clothing store. I always hated their ads, they were really annoying, and at that time I didn’t understand why anyone would buy clothes online. So guess where I went, 5 years later, after a disappointing offline shopping tour, in desparate need for new clothes?